Campaign Management

The national outreach campaign for PRAYER IN AMERICA is designed and managed by Outreach Extensions in collaboration with The Duncan Group and Iowa Public Television. A high level of communication will be fostered among various outreach stakeholders.

An important aspect of campaign management is the customized technical assistance Outreach Extensions will provide to public television station grantees in all phases of the campaign – planning, implementation, and evaluation. This includes on-the-ground technical assistance to local planning teams as part of the process of conducting facilitated workshops to support sustainable interfaith dialogue. Technical assistance will also be provided to the strategic outreach partners to facilitate their participation in a media campaign. Outreach Extensions is responsible for evaluation, measuring impact, and reporting campaign results, which will occur on several levels – national campaign, local station grant projects, and strategic partner activities.

Founded in 1992, Outreach Extensions is a national consulting firm that specializes in comprehensive, high profile educational and community outreach campaigns for media projects. With innovation as its hallmark, Outreach Extensions utilizes a strategic methodology called "building synergistic outreach pathways" to empower community groups around core issues and create linkages between media and the community. Our custom designed outreach campaigns extend the impact of a series/program beyond the broadcast and build the capacity of community organizations to utilize media tools and resources.

Outreach Extensions provides a full range of outreach development services to work in collaboration with producers to design and market multi-tiered outreach campaigns, including strategic planning, issue and content definition, and fund development. Outreach implementation strategies include designing incentives to motivate station involvement and broadcast placement; creating activities and events that can be leveraged by the project’s promotion team; identifying partners who advise on community needs, assist with content development, and provide access to key audiences; and aligning the campaign with funder and community initiatives.

Notable national outreach implementation campaigns have included: Eyes on the Prize (PBS); Aging Out (PBS); Waging A Living (PBS); American Family, 2001-2002 and 2003-2004 (PBS); The New Americans (PBS); Race is the Place (PBS); Matters of Race (PBS); Legacy (Cinemax/PBS); This Far By Faith (PBS); Having Our Say: The Delany Sisters' First 100 Years (Hallmark/CBS); Jesus (CBS); Take This Heart (PBS); Brooklyn Family Tale (PBS); Why Can't We Be A Family Again (PBS); numerous children's series for PBS, including Liberty's Kids, Kratts' Creatures, Noddy, Tots TV, Shining Time Station, and Disney Presents Bill Nye, the Science Guy; as well as other series (To The Contrary), multi part documentaries (No Time To Be a Child), and documentaries (I'm Really Going to Miss Me) broadcast on PBS. Several campaigns for PBS documentaries and series are in progress: Super Why, It's A Big Big World, Prayer in America, Rosevelt's America, and Money and Medicine. Outreach Extensions has also designed campaigns for numerous other media projects.

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E-mail: outext@aol.com

Judy Ravitz, President
Ken Ravitz, Vice President and Chief Financial Officer